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General Atlantic invests in French online brand Sézane

Lauretta Roberts
05 June 2018

New York-based private equity house General Atlantic has taken a stake in French online fashion brand Sézane, which last week revealed its plans to open a permanent store in London.

Sézane was founded in 2013 by entrepreneur Morgane Sézalory and General Atlantic is believed to have picked up its 45% stake from Summit Partners and other investors. Two of General Atlantic's executives Gabriel Caillaux and Melis Kahya have taken seats on the fashion brand's board.

Sezane

Sezane founder Morgane Sezalory

General Atlantic has a diverse portfolio of investments including some other fashion interests including stakes in Tory Burch, Zimmerman and Grupo Axo, which owns and operates Mexico's leading off-price fashion retailer Promoda.

While Sézane is still a relatively small business, it is growing at a rapid rate. It initially launched online only and fuelled demand for its limited edition monthly collections through social media. It offers a full range of ready-to-wear from separates to dresses, footwear and accessories, as well as lifestyle products which are accessibly priced (dresses range in price from around £120 to £170).

It went on to open a store/showroom in Paris called L'Appartement, along with a concession in Paris' high-end department store Le Bon Marché. Last year it opened a store in New York and it has just signed a 10-year lease on a store in London's Notting Hill having held a London pop-up on South Molton Street in Mayfair just before Christmas.

Sézane also has a menswear brand Octobre Editions, which it launched in 2016, although it does not yet ship globally.

 

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