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Founded in 2000 by Nick Robertson and Quentin Griffiths, the London-based ASOS sells over 850 brands as well as its own range of clothes, cosmetics and homeware. It was a pioneer of etail in the UK as well as one of the first companies to truly realise the potential of content + commerce, launching its own magazine and using social media to drive sales long before it was a mainstream marketing activity.

In 2010, the company created ASOS Marketplace, a website which provides a platform for more than 700 boutiques where customers can find unique brands and vintage fashion. With 713 factories around the world, ASOS ships to over 200 countries, including the UK, US and Europe.

In 2017, the company developed an Ethical Trade Strategy that focuses on three main areas: ethical trading, sustainable sourcing and animal welfare. Priorities include transparency, improving wages, health and safety, reducing modern slavery risks and stopping child labour.

The business reached the £1bn sales mark, some 15 years after its launch and in 2018 sales hit £2.4bn, representing a 26% uplift on prior year. However tough trading from Black Friday and Christmas 2018 and disruption in the UK, due to the introduction of a new warehouse, mean growth will be around 15% this year. Lowly by ASOS standards but by industry standards, it’s a significant outperformance of the market.

Company Information
Annual Sales: £2.73 billion (Late 2019)
Segments / Shopping Categories: Womenswear; Menswear; Activewear; Lingerie; Bridal wear; Maternity; Plus Size; Bags; Accessories; Jewellery; Footwear; Makeup and Skincare
Company Size (No. of Employees): 4,000+
Parent Company/Key Investors: Listed on AIM
Number of Brands Stocked: Over 1,000
Key Brands Stocked: Adidas; COLLUSION; Miss Selfridge; Missguided; Monki; New Look; Nike; Pull&Bear; Reclaimed Vintage; River Island; Stradivarius
Payment Methods: Debit card; Credit card; American Express; PayPal; Klarna; Apple Pay; Google Pay
Delivery Options: Standard delivery; Next day delivery; Precise delivery; Evening next day delivery. ASOS also offers a premiere delivery service - unlimited next day delivery for 1 year for £9.95.
Number of Countries Shipped To: Over 200
Key Countries Shipped To: UK; USA; Australia; China ; EU; Hongkong; United Arab Emirates; Turkey
Inseason Full-price: Yes
Annual Order Number: 63.2m
Average Order Value: £73.00
Number of Active Customers: 18.4m
Contact Information
Head Office Address:
Greater London House, Hampstead Road, London, UK NW1 7FB
Head Office Telephone: 020 7756 1000
Website Traffic: Approx 2 billion visits (2018)
PR Company: ASOS handles their own PR in the UK. Contact Email: press@asos.com
Key Executives
Chief Executive: Nick Beighton
Buying Director: James Barron (Menswear); Nikki Tattersall (Womenswear)
Head of Buying: Jo Hunt (Womenswear)
Design Director: Vanessa Spence
Retail Director: Nick Loveday (Womenswear)
Digital Director: Andrew Berks
Director of E-Commerce: Chioma Anokuru – Head of Digital Commerce Leila Thabet – Global Director of Content & Engagement
Marketing Director: Eve William
HR Director: Peter Collyer
Chief People Officer: Peter Collyer (People Experience Director)
Chief Financial Officer: Mathew Dunn
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