ASOS partners with Rokt for targeted post-purchase promotions

ASOS Media Group has partnered with Rokt, the e-commerce technology platform that uses machine learning and AI to make transactions more relevant to each shopper, to deliver more targeted post-purchase promotions.

The partnership will add to ASOS Media Group’s wider retail media programme, whose goal is to add value to ASOS customers with targeted content and offers across a global footprint of 15 territories including the UK, Europe, North America and Australia.

Rokt enables ASOS to unlock first-party data to create personalised customer experiences by ensuring that offers are highly relevant to each customer to drive customer engagement and brand loyalty.

“We’re thrilled to have ASOS onboard as our newest partner,” said Elizabeth Buchanan, Chief Commercial Officer of Rokt. “And we can’t wait to help them surprise and delight customers with relevant offers throughout their transaction moment.”

“Our customers expect and deserve a first-class online shopping experience. By leveraging Rokt’s technology, ASOS will now be able to personalise their journey even more after completing a purchase,” added Elton Ollerhead, Director, ASOS Media Group. “We’re very excited to work with Rokt and build a global partnership that improves our customer experience and offers customers further value.”

Rokt’s partnership with ASOS will enable the retailer to introduce relevant "non-endemic" offers (i.e. offers from outside of ASOS) to its users from Rokt’s exclusive marketplace. The quick-to-launch solution, already adopted by many other major e-commerce brands, will also offer flexibility to increase user engagement with loyalty and lifetime-value initiatives.

Other brands using the service include Morrisons, ODEON, Cineworld and ManoMano and the latest partnership builds on Rokt's growth in Europe. As well as providing value to the retailer and the shoppers, partnerships facilitated by Rokt also offer the opportunity for advertisers to improve their competitive edge by reaching relevant new customers who are actively buying online.