Agent Provocateur


Founded in 1994 by Joseph Corré and Serena Rees, Agent Provocateur is a British luxury lingerie retailer. The company became known for its provocative marketing approach, which often sees controversial videos starring celebrities, such as Kate Moss, Kylie Minogue and Daisy Lowe. In March 2017 the business was acquired by Four Holdings (a fashion group in which Sports Direct’s Mike Ashley has a significant stake) after it was placed into administration by private equity house 3i, who had bought into the business a decade prior.

Today the brand is enjoying something of a resurgence under its female-led executive team and operates in over 30 countries worldwide and is committed to ethical trading and to preventing slavery and human trafficking in all its corporate activities.

Company Information
Annual Sales:


Segments / Shopping Categories:

Lingerie; Nightwear; Swimwear; Accessories

Parent Company/Key Investors:

Four Marketing

UK Standalone Stores: 4
UK Concessions: 6
International Stores & Stockists: Approx 20
Key Concessions:

Selfridges; Harrods; Bicester

Key Countries Shipped To:


Contact Information
Head Office Address:
154 Clerkenwell Road, London EC1R 5AB
Head Office Telephone: 020 7923 5200
Website Traffic: 583.97K (on desktop & mobile web in the last 6 months). Source: SimilarWeb
Key Locations:

6 Broadwick Street,
London, W1F 8HL

1-3 Grosvenor Street,
London, W1K 4PT

16 Pont Street,
London, SW1X 9EN

Key Executives
Chief Executive:

Michelle Ryan

Managing Director: Kerry Neill
Merchandising Director: Daniele Thomas
Buying Director: Daniele Thomas
Creative Director: Sarah Shotton
Marketing Director: Lindsey MacLaren
Head of HR: Lorna Owen

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