In Pictures: Agent Provocateur launches 'Up All Night' SS24 campaign

British lingerie brand Agent Provocateur has unveiled a glamorous new campaign for SS24, titled 'Up All Night'.

It centres around an "enigmatic rock star’s muse", who is described as being in control of her sexual destiny. The imagery nods to 1960s and 70s bohemian decadence, brought to life by Creative Director of Agent Provocateur, Sarah Shotton, stylist Karen Langley and photographer and film maker Carin Backoff.

The SS24 collection "takes inspiration from both boudoir and stage", including ready-to-wear and couture accessories alongside luxurious lingerie – decorated in decadent crystals, with "touch me textures" and fringing that glides across the body.

Hero styles come in candy pop colours such as cool mint, vivid fuchsia, and the iconic Agent Provocateur baby pink.

Shotton said: "For this collection, I drew on an eclectic mix of my favourite eras – the increasing sexual freedom women were feeling in the 60s, the fantastical ideas of glam rock in the 70s, and the playful hedonism of the 90s – and thought about how they resonate today.

"The traditional rules of what you can wear for specific occasions are becoming increasingly blurry – lots of these pieces are designed to be worn as much on the dance floor as they are in the bedroom.

"I wanted this collection to feel exuberant and escapist - at a time when a lot of people have a lot on their minds. Hopefully this will at least give a bit of joy when they open their lingerie drawer each day."