Founded by entrepreneur and self-styled #GIRLBOSS Sophia Amoruso in 2006, the American online fashion retailer specialises in fast fashion for young women. As of February 2017, the company has been owned by the Boohoo group (which acquired its IP and certain assets after entered into Chapter 11 bankruptcy protection) and has been operating under the Boohoo portfolio umbrella.
The website carries clothes, shoes and accessories all under its own label and sells them at an affordable price tag.
Head Office Address: 49-51 Dale Street, Manchester M1 2HF
Website Traffic: 3,273,251 approx monthly web visitors
PR Company: Nasty Nal handles their own PR in the UK. Florence Saviano - Communications Assistant 020 7437 1904 email@example.com Vicky James - Brand Marketing Manager 020 7437 1904 firstname.lastname@example.org Rosie Day - Communications Manager 020 7437 1904 email@example.com
Segments / Shopping Categories: Womenswear; Swimwear; Lingerie; Footwear; Accessories; Bags; Jewellery
Parent Company/Key Investors: Boohoo
Group Companies: Boohoo; Pretty Little Thing
Number of Countries Shipped To: Over 50
Key Countries Shipped To: USA; Canada; Australia ;EU; UK
Average Order Value: £52.82
Number of Active Customers: 400,000
Chief Executive: Carol Kane; Mahmud Kamani
Marketing Director: Beth Harrison (Social Media & Marketing Executive)