Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is a UK-based online fashion retailer aimed at 16-30 year olds. The brand sells to over 100 countries and it specialises in its own brand of fashion clothing. The products are designed and sourced largely in the UK, and subsequently distributed globally.
The group also operates the BoohooMAN, Pretty Little Thing, Nasty Gal, Miss Pap, Karen Millen and Coast brands. It is the most high-profile business to emerge from the Manchester supply scene.
In August 2019 revenue details for the year was released, showing an increased revenue of £434.6 million, up 16% on the previous year, with growth in all key focus markets.
Also in 2019 the group acquired the brands and online businesses of Karen Millen and Coast from Icelandic bank Kaupthing and will be relaunching them as online-only brands in October.
Segments / Shopping Categories:
Womenswear; Menswear; Lingerie; Maternity; Plus Size; Tall; Petite; Accessories; Bags; Jewellery; Footwear
Company Size (No. of Employees):
Parent Company/Key Investors:
William Currie; Merian Global Investors
The Boohoo own brand is also sold on ASOS.
Nasty Gal; Pretty Little Thing; Miss Pap; Karen Millen; Coast
Debit card; Credit card; American Express; Paypal; Apple Pay; Giftcards
Standard delivery; Next day delivery; DPD Precise delivery; Click & Collect (MyHermes, InPost, HubBox)
Number of Countries Shipped To:
Key Countries Shipped To:
UK; EU; Australia; Canada; Russia; UAE; Qatar
Annual Order Number:
Average Order Value:
On average 2.14 orders in 12 months.
Number of Active Customers:
Head Office Address:
49-51 Dale Street, Manchester M1 2HF
15.83m (on desktop and mobile web in last 6 month). Source: SimilarWeb
Boohoo & BoohooMAN handles its own PR.
Naomi Cooper - Senior Communications Officer
020 7437 1904, ext. 5102
Leona Irving - Communications Manager
0161 237 7701
Emma Louise Ryan - Senior Influencer Marketing Executive
020 7437 1904
Head of Buying:
Sophie Rycroft; Janine Smith
Director of E-Commerce:
Chief Financial Officer: