In Pictures: Boohoo and Pantone join forces in support of Mental Health Awareness Month
Global e-tailer Boohoo has partnered with Pantone, the multi-industry organiser and systemiser of colour, to curate a collection that brings attention to Mental Health Awareness Month.
The Pantone x Boohoo collection is imagined in mood-enhancing colours to inspire a positive mindset, encouraging consumers to "connect emotionally through colour".
The collection consists of 13 different styles in eight various colourways. Each colour speaks to a different emotion, such as ‘Poison Green’ which encourages balance and ‘Love Bird’, which inspires ‘new growth’.
Each Pantone x Boohoo colour represents different emotions, such as:
- Tumeric: Hot, Vibrant, Energizing, Tangy, Vital
- Sheer Lilac: Romantic, Peace-of-Mind, Ethereal, Otherworldly, Mystical
- Poision Green: Refreshing, Invigorating, Balanced, Lively, Regenerative
- Super Sonic: Electric, Forceful, Flashing, Radiantely Intense, Exhilarating
- Blue Radiance: Cleaning, Renewing, Soothing, Tropical, Transportative
- Love Bird: Reviving, Revitalising, Replenishing, New Growth, Spring-Forward
- Liberty: Magical, Spiritual, Meditiative, Enchanting, Futuristic
- Pink Glo: Tantalising, High-Spiritied, Proactive, Attention-Getting, Dramatic
Penelope Armstrong, Boohoo Design Manager, commented: "We are thrilled to partner with Pantone to offer consumers mood-boosting styles.
"This collection gives our shoppers that much-needed dopamine stimulus whether you opt for a head to toe color pop, or a mix and match of your favorite colours."
The product range consists of jogger sets, bodysuits, toweling co-rds and matching tote bags. It ranges from £8 - £30 in sizes XS-XL and is available to shop now at Boohoo.com.
