Global fashion giant Mango is making its first move into homeware this spring with the first collection inspired by Mediterranean lifestyles and featuring sustainable textiles.
For the launch in April, the range will include bed linen, duvet covers, cushions, blankets, towels and bathrobes, as well as candles and mikados.
Quality and attention to detail are the two key elements of each product, Mango has said. In addition, the entire line of textile products will be sustainable and 80% of the items will be produced locally.
Mango CEO Toni Ruiz said of the Spanish group’s move: “Our customers are asking us for products for their homes. They want the same comfort and style they look for in clothes to decorate the rooms of their homes. This is an ambitious project we are excited to be developing and which has involved many of the professionals that form part of Mango.”
Jan Rivera, Mango’s Chief Creative Officer Mango, added:“Mango is a brand with a Mediterranean spirit that aims to share its vision and lifestyle with its customers. This new collection has been a natural evolution for us, and one that is also aligned with our sustainability goals.”
The collection will go on sale exclusively via the online channel, Mango.com, in selected European markets: Spain, France, Germany, the United Kingdom, the Netherlands, Portugal, Italy, Poland, Belgium, Switzerland, Greece, Romania, Croatia, Austria, Ireland, Sweden, the Ukraine, the Czech Republic and Denmark.
Despite the global pandemic Mango has been a robust performer, posting strong growth figures, and was an early adopter of online, having launched e-commerce 20 years ago. The retailer has said it expects revenues to hit €1bn in 2021.