Tom Joule began selling clothes at outdoor events throughout the country over 25 years ago. Finding a niche in the market, he realised that his customers were a bright and colourful bunch, but their clothes were quite the contrary. Known for its striped country wear, Joules nows clothes every member of the family and has even expanded into homeware thanks to a partnership with DFS.
Today, Joules have 123 stores in the UK and Republic of Ireland, a customer database of one million customers, an established e-commerce platform and a growing international presence in Germany and North America. It was floated on AIM in 2016.
In April 2019 it announced the appointment of Nick Jones, formerly of Asda, as CEO replacing Colin Porter who moved to Moss Bros as chairman. Jones took over in September 2019.