Officially launched in July 2016, as an invitation only service, Front Row seeks to empower a wider base of fashion forward clientele. Front Row aims to provide a lifestyle service that eliminates the age - old question “Will I ever wear this again?”.
Front Row's enables customers to keep up to date with the latest designers and trends of the moment, whilst eliminating the need to purchase. Working as a full lifestyle service, Front Row uses stylists on hand to help customers create the perfect outfit for any occasion.
Customers can rent from hundreds of styles, clothing and accessories from international designers, straight from the latest runways. Featuring up-and-comers and established favourites including Chanel, Fendi, Jenny Packham, Roland Mouret and many more.