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Fenwick and Front Row London collaborate on exclusive luxury in-store rental service

Tom Bottomley
22 June 2022

Fenwick and luxury rental service Front Row London have partnered to launch an exclusive rental service in the department store’s Bond Street store today, 22 June, with Fenwick’s Newcastle store following tomorrow.

Fenwick has curated an exclusive edit from Front Row’s extensive rental collection, featuring hundreds of styles - from up-and-coming designers to well established favourites including Fendi, Gucci and Chanel.

The offer covers couture, ready-to-wear and occasion pieces, as well as top trends “straight off the runway”, encouraging a more sustainable purchase with prices starting from £42.

Working as a full lifestyle service in-store, the new rental collaboration offers a hands-on experience, allowing customers to find their perfect outfit, with the option to rent pieces for between 3-5 days, with an easy and convenient return policy.

Customers will have the chance to complete their outfit with Fenwick’s huge offering of accessories, shoes and make-up, offering “a fully integrated shopping experience”, for any special occasion.

Front Row // Fenwick

Founder of Front Row London, Shika Bodani, said: “We are so excited to partner with Fenwick at their Bond Street flagship and Newcastle locations, allowing customers the option of a sustainable rotating wardrobe for their upcoming occasions.

“Whether you’re looking for that show-stopping gown or a holiday wardrobe, the Fenwick x Front Row collection has got you covered!”

Leo Fenwick, Head of Brand at Fenwick, commented: “Fenwick is launching this rental service with Front Row as part of a global shift to a more circular fashion future. By choosing to rent through Fenwick, customers are helping to extend and enrich the life of the garments, whilst reducing their impact on the planet. As a result, they are also adding to the story and memories each piece holds.”


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