Shein, a Chinese fast-fashion e-commerce giant, has rapidly transformed the fashion industry with its affordable clothing. Known for its agile supply chain and quick turnaround, Shein swiftly translates runway trends into accessible pieces.
Its vast online platform, featuring a myriad of styles, appeals to a global, digitally-savvy audience. However, the brand has faced scrutiny for ethical and environmental concerns, including labor practices and sustainability. Despite controversies, Shein's disruptive business model continues to redefine how consumers engage with and consume fashion in the fast-paced digital era.
In 2022, Shein was valued at £75.6 billion after it raised £1.5 billion in investment.
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