Pursuit The Label is a London-born, sustainable swimwear brand that uses the highest quality recycled fabrics to create each individual piece. All swimwear is designed and produced in London, created from soft, innovative Italian fabrics derived from ECONYL®, a recycled and regenerated fibre.
Pursuit The Label was created with the aim to help fight marine pollution by turning regenerated ocean waste into beautiful quality swimwear. Each individual piece is created from ECONYL a yarn made from regenerated discarded fishing nets and other pre and post consumer waste from the land and sea.
This sustainable brand design and manufacture each piece here in the UK. Pursuit The Label are proud to work on a personal level with one of the most experienced and ethical factories in London. The founders Annabel & Hannah are involved in the entire production process from initial sketches to hand collection of our final pieces.