Founded in 2000 by parent brand, Abercrombie & Fitch, and now the larger of the two, Hollister Co. tries to epitomise the liberating and carefree spirit of the endless California summer for the teen market.
Inspired by surf culture, Hollister & Co. offers casual wear for both men and women. It has an intimates brand called Gilly Hicks. Gilly Hicks carries bras, undies, swimwear, loungewear and sleepwear. Gilly Hicks product is designed to be effortless and comfortable to align with the customers’ on-the-go, busy lifestyle.