Retail Recap: The important openings and partnerships of January 2024
As the first month of 2024 comes to a close, the retail sector reflects on an overall positive month. As last month's financial reports role in, following festive shopping and seasonal activations, December proved to be a well-needed boost for many brands.
Throughout January, there have been positive trading updates from companies such as Stella McCartney and Pandora. However, there were some not-so-positive trading updates from the likes of Sweaty Betty and In The Style.
TheIndustry.fashion has curated a list of the retail stores that have opened this month as well as a number of partnerships from H&M Move, Swarovski and more.
Store Openings
H&M to broaden its horizons this Spring with further store openings
Despite H&M's recent foray into the world of 'elevated' fashion, the retailer remains committed to broadening its high street horizons opening a new store at Nottingham’s Victoria Centre this Spring.
Gymshark to open its second permanent store at Westfield Stratford
Frasers Group to take over former John Lewis site in Peterborough
Frasers Group confirmed two new openings at Queensgate Shopping Centre in Peterborough, occupying the unit vacated by John Lewis during the pandemic.
H&M to bring an ‘elevated’ edit to new concept store in Chelsea
H&M is set to open its doors on King’s Road in London's Chelsea this spring with a new store experience focused on "offering the most fashion-forward products with elevated styling".
In Pictures: Soeur brought its French flair to Shoreditch in first UK store
French fashion label Soeur brought accessible luxury to the streets of London in its first-ever UK brick-and-mortar store in the heart of Shoreditch.
White Stuff to open new flagship at Liverpool ONE
White Stuff is opening a new 1,800 sq ft store on Peter’s Lane at Liverpool ONE shopping centre in early 2024.
Axel Arigato selected Seven Dials for its second London store
Swedish footwear brand Axel Arigato is set to open a 2,500 sq ft flagship store on Earlham Street in Covent Garden’s Seven Dials, adding to its existing London location at 19-23 Broadwick Street in Soho.
Frasers bought Liverpool store, a unit home to M&S for 90 years
Frasers Group-owned Sports Direct announced plans to turn a Grade II-listed site in Liverpool into a 103,000 sq ft retail outlet and health club, replacing what once was a Marks & Spencer store.
Pop-ups
Longchamp opened a pop-up at Harrods with exclusive bags and RTW capsule
Longchamp opened a new pop-up at Harrods in Knightsbridge, featuring exclusive bags and a ready-to-wear capsule collection for SS24, set to run until 25 January 2024.
Coco de Mer opened Knightsbridge pop-up in time for Valentine’s
Luxury lingerie brand Coco de Mer opened a new pop-up boutique at 24A Motcomb Street in London’s Knightsbridge, in time to capitalise on Valentine’s Day and beyond and set to run until at least 1 March 2024.
Craghoppers opened a pop-up boutique at Ireland’s Kildare Village
Craghoppers opened its first pop-up boutique at Kildare Village designer outlet in Ireland, set to run until early April 2024, though that could be extended if a success.
Pharrell's Louis Vuitton Lovers landed at The Corner Shop at Selfridges
Stella McCartney handed over The Selfridges Corner Shop baton to Louis Vuitton. The undertaking was in celebration of the launch of Pharrell Williams’ first collection since taking the helm as Louis Vuitton’s Men’s Creative Director.
Partnerships
In Pictures: MCM got a refreshed look for the Lunar New Year with the help of BAPE
German luxury fashion house MCM teamed up with Japanese streetwear powerhouse *A BATHING APE (BAPE) for Spring/ Summer 2024.
Boux Avenue supported Jo’s Cervical Cancer Trust for Cervical Cancer Prevention Week
High street lingerie brand Boux Avenue raised donations for Jo’s Cervical Cancer Trust for two weeks coinciding with Cervical Cancer Prevention Week.
RAYE bridged the gap between movement and music in H&M Move campaign
H&M Move is known for tapping sports legends to front their campaigns, however, this time the retailer enlisted singer-songwriter RAYE to take centre stage.
THE OUTNET launched an upcycled collection with E.L.V Denim
THE OUTNET, the pioneer of designer discount shopping, joined forces with E.L.V. DENIM to create a 50-piece collection of upcycled denim.
In Pictures: Swarovski created crystal mini bags with Marina Raphael
Swarovski’s Creators Lab teamed up with designer Marina Raphael to create a series of limited-edition crystal-embellished handbags for Valentine's Day.
An unexpected duo: UNIQLO and CoComelon created toddler tees
Fan-favourite kid's show CoComelon joined forces with UNIQLO on a range of five different designs of infant and toddler tees featuring loveable CoCo characters. This comes as part of the retailer's UT graphic T-shirt series, which celebrates global pop culture iconography.
ARKET launched childrenswear rental in the UK with Bundlee
ARKET teamed up with childrenswear rental service Bundlee to offer a selection of its childrenswear for rent in the UK.
Lucy & Yak set out to normalise talking about breasts and chests with CoppaFeel!
Lucy & Yak teamed up with CoppaFeel! to normalise talking about breasts and chests in all their forms with the creation of an eight-piece apparel collection.
Features
- Designers to watch in 2024
- The Interview: MERABI's Nadine Merabi and Blue Wilson on their ambitious plans for 2024
- The luxury market needs a roll-back and a reset
- In My View by Eric Musgrave: Here comes the new year, same as the old year
- Could Frasers Group 'over-elevate' itself?
- Pure London mourns the passing of one of its founders Louise Young
- The Interview: Harris Reed, the pioneering designer, on the power of fluid fashion
