THE OUTNET launches upcycled collection with E.L.V Denim

THE OUTNET, the pioneer of designer discount shopping, has joined forces with E.L.V. DENIM to create a 50-piece collection of upcycled denim.

The exclusive collection, which launches today, is the first of its kind for THE OUTNET. It embodies both brands' ethos to create clothing "to cherish and love forever" while championing circularity.

Each piece is transformed from past season, leftover deadstock and is produced by E.L.V. DENIM's tailors, machinists, and artisans in London.

Founded by Stylist, Creative Director and Entrepreneur Anna Foster, E.L.V. DENIM stands for East London Vintage Denim. All of the brand’s clothing and accessories are designed from post-consumer waste and produced locally in East London.

Foster commented: "There is a natural alignment between E.L.V. DENIM and THE OUTNET; we have the same beliefs that just because a garment isn’t loved the first time it doesn’t mean it can’t be loved a second time.

"There is a uniqueness in our design process, driven by the material at hand and the foresight to see its potential. Through this collaboration with THE OUTNET, we are proving that, ultimately, upcycling on a larger scale for ready-to-wear collections can be a beautiful success."

The capsule stays true to E.L.V. DENIM’s signature aesthetic and features the brand’s much-loved contrast denim styles, alongside new categories including tailoring, knitwear and leather pieces. Designed to be worn together, each piece is minimal to form a curated wardrobe of essentials.

All items from the capsule have a Digital ID, in partnership with EON, and feature scannable QR codes that give customers greater post-purchase information about their item's fabrication, styling advice and care guidance.

Georgina Coulter, Head of Buying at THE OUTNET, added: "At THE OUTNET, we provide a second opportunity for fashion to last beyond the season and we see great synergy with E.L.V. DENIM.

"Having the opportunity to work together and breathe new life into our archive stock is an extremely exciting prospect, knowing that our customer wants to take a more conscious approach when shopping. "