Boux Avenue supports Jo’s Cervical Cancer Trust this Cervical Cancer Prevention Week

As of this week, high street lingerie brand Boux Avenue is raising donations for Jo’s Cervical Cancer Trust for two weeks coinciding with Cervical Cancer Prevention Week.

Back in May of 2023, the retailer announced their partnership with CoppaFeel! and Jo’s Cervical Cancer Trust. However, during these two weeks, it'll be solely focusing on the latter.

Jo’s Cervical Cancer Trust is the UK’s leading cervical cancer charity. It provides trustworthy information, campaigns for change and offers support at every step to anyone affected by cervical cancer. Their vision? To create a future where cervical cancer is a thing of the past.

Boux Avenue's customers will be able to give donations at till points in stores and during online checkout, with 100% of the donation going to Jo’s Cervical Cancer Trust.

During the two-week period Boux Avenue will be updating The Avenue Wellness Blog with educational content to help and support its community with information provided by Jo’s Cervical Cancer Trust.

What's more, it will be raising awareness through its social media channels and email database. These educational posts will offer a variety of support, information and guidance to empower the Boux community to be aware about cervical cancer and encourage them to attend their smear test, as together we can end cervical cancer in our lifetime.

Boux Avenue will also be partnering up with survivor Courtney Gibbons, one of the youngest women in the UK to have had cervical cancer at the age of 24. This partnership sees Gibbons share her inspirational story with the Boux community and offer advice for those affected.