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H&M broadens its horizons this Spring with further store openings

Chloe Burney
23 January 2024

Despite H&M's recent foray into the world of 'elevated' fashion, the retailer remains committed to broadening its high street horizons opening a new store at Nottingham’s Victoria Centre this Spring. 

The fashion and homeware giant is relocating from its Nottingham store at Lister Gate to Victoria Centre. The shopping centre recently enhanced its fashion offering with the addition of Levi's and the Swedish retailer is following suit.

The new H&M store will be located in a prime position in the centre, on the lower mall – within the former Topshop unit – spanning 2,177 sqm.

Alongside its expansive fashion offer for women, men and children, the new store will bring H&M’s Home décor collection to Nottingham.

Nigel Wheatley, Centre Director at Victoria Centre, said: "We’re committed to providing our shoppers with the very best fashion and homeware brands, giving them access to both high-quality and affordable products - and H&M delivers just that.

"This is a significant new signing for us, kicking off what is shaping up to be an exciting year for our teams, and the centre."

This follows the news that H&M is opening its doors on King’s Road in London's Chelsea this spring with a new store experience focused on "offering the most fashion-forward products with elevated styling".

The new store will reflect the local area to inspire the female customers that shop there, slotting seamlessly into the Chelsea neighbourhood.

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