White Stuff to open new flagship at Liverpool ONE

White Stuff is opening a new 1,800 sq ft store on Peter’s Lane at Liverpool ONE shopping centre in early 2024.

Selling both womenswear and menswear, the new store marks the first of a number of planned openings that will bring the brand to more city centres, shopping malls and retail parks across the UK.

Jo Jenkins, CEO of White Stuff, said: "Our new store in Liverpool is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products.

"Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand."

Rob Deacon, Asset Management Director at Liverpool ONE, added: "We are proud to announce that White Stuff is the first brand to commit to Liverpool ONE in 2024.

"Innovation and evolution are at the heart of our strategy, and by bringing in exciting brands like White Stuff, we will build on last year’s successes and ensure we continue to contribute positively to the city centre and wider Liverpool city region."

White Stuff was established in 1985 and has 113 shops and 36 concessions in the UK within the likes of John Lewis and Marks & Spencer.

The brand also sells internationally via its website and has 575 wholesale stockists, of which 165 are in the UK and Ireland and 410 are international.