Pharrell's Louis Vuitton Lovers lands at The Corner Shop at Selfridges

Stella McCartney hands over The Selfridges Corner Shop baton to Louis Vuitton. This undertaking is a celebration of the launch of Pharrell Williams’ first collection since taking the helm as Louis Vuitton’s Men’s Creative Director.

Louis Vuitton Lovers will be displayed in the windows from 4 January until 7 February 2024.

Over five weeks, the ceremonial joy of the Paris Fashion Week show is transported to the iconic London department store as an "amalgamation of the Creative Director’s eclectic vision".

“What will you do when the sun shines on you?” is an anchor of the Spring-Summer 2024 men’s show, reflected in the windows and facades of the department store.

Through graphic rays and a warm palette, the sun gives rise to sixteen of Selfridges’ windows against a sunset orange to yellow gradient developed as an exclusive colourway for Selfridges and in synergy with Selfridges signature Pantone 109 shade.

Within Louis Vuitton Lovers at The Corner Shop

The Corner Shop houses a curated edit of Pharrell Williams’ first Louis Vuitton collection. The range takes inspiration from the Maison’s iconic Damier chessboard graphic, giving it a contemporary twist.

In true Selfridges fashion, an exclusive offering of Louis Vuitton’s iconic Speedy reinterpreted by Pharrell Williams in Monogram Leather and Damier Pop is available in store.

Clients are brought to the Parisian spectacle while the show is streamed. The experiential space features clusters of cubes to mimic the pixelated Damoflage and Damier Pop prints of the collection.

Dandy-esq mannequins appear as though casually walking the streets of the city, bathed with the show music including the track “Joy” featuring Pharrell Williams by Voices of Fire.