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Sandra Halliday

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Sandra Halliday is an independent trend and business analyst and editor of Trendwalk.net. Formerly Editor-in-Chief of WGSN and Stylus Fashion, she has spent 30 years working on business and consumer magazines across the fashion, retail, marketing and cosmetics sectors.
SS20 Dolce & Gabbana

SS20 key trend: Fashion safari

There I was, just thinking about which labels to use in a trend story I’d tentatively named “Fashion safari” when the Dolce &

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SS20 stripes

SS20 key print: The disrupted stripe

The stripe is a spring and summer classic and labels have embraced it for SS20 but with a twist (literally). These stripes are

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Print SS20 LFW

SS20 key trend: Prints Charming

Print has been on a roll since… well, I can’t remember when. This century has certainly been a print-focused one so far as

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SS20

SS20 trend to go: the do-everything dress

There have been so many column inches written in the past few months about that Zara dress. You know the one – costs less than

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Coach print SS20

NYFW: Trend flash, print power at Coach

The Coach 1941 collection was noteworthy on multiple fronts, especially as it marked a move by Stuart Vevers away from his usual Western-boho

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Tom Ford NYFW

NYFW trend to go: ultra casual, ultra luxe

It’s no secret that fashion has become increasingly casual in the past few years and this is even affecting the labels that have

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Tommy Hilfiger AW19

NYFW trend to go: 70s excess meets conservative cool

And the first trend to take away from the spring/summer 2020 collections is… one for autumn/winter 2019. What? No, we’re not going mad,

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Trends AW19

AW19 trends: Feet first

Key footwear trends for AW19 see designers taking on retro influences and mixing the very practical with their never-quite-shaken-off fondness for the craziest

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AW19

AW 19 Trends. Dresses: Sport, Slips, Smock & Strapless

Women may spend their lives in jeans, but the dress remains the centrepiece of most womenswear collections and autumn/winter looks like a strong

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AW19

AW19 trend-to-go: Knit one, wear one

Designers must be hoping that this autumn flies in with some gale force winds and other very autumnal weather as the runways were

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Boilersuits AW19

AW19 key item: Boilersuits

Last month, luxury search engine Lyst made a bold statement. It said boilersuits were the “trend of the season”. That callout was based

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AW19 key looks: Battle of the decades

The autumn/winter collections flirted with two key fashion decades and while the retro influences weren’t aways explicit, the shapes, details, and key items

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