Naked Wolfe unveils flagship set amongst the luxury fashion greats in Mayfair
Gen Z-focused footwear label Naked Wolfe, known for its skyscraping platform shoes, has unveiled its flagship on London’s most prestigious shopping street - New Bond Street.
The store launch, located at 55 New Bond Street, is a testament to the rapid growth of the brand, which has amassed over 1.1 million followers in the last five years and gained a cult-like status among the Gen Z demographic.
Naked Wolfe opened its first-ever store at the end of last year, just down the road at 163 New Bond Street.
The new 7,000 sq ft retail location is home to a curated collection of women’s and men’s footwear, from timeless classics to bold statement-making designs. On entry, shoppers will be treated by a sea of padded leather heels, calf-hugging boots as well as a collection of sandals, loafers, heels and boots.
Naked Wolfe is now stocked in globally renowned luxury retailers such as Selfridges, Harrods, Browns, Neiman Marcus and Saks.
Originally based in Hong Kong, the Naked Wolfe concept was developed for 18 months before expanding to offices in Los Angeles & London. Siblings Bronte, Cooper, Cody, and Luke Mance found their love for shoes at an early age from their family white labelling company. Named in last year’s Forbes 30 under 30 list, the four founders remain at the forefront of the business today.
This follows the recent news that Naked Wolfe resolved its legal dispute with Public Desire, and Ego Shoes over the copying of shoe designs.
The legal dispute arose when Naked Wolfe noticed similarities between designs offered by Public Desire and Ego Shoes. Public Desire and Ego Shoes both submitted to court orders requiring them to cease their infringing activities, destroy the remaining stock and make a damages payment to Naked Wolfe.
