Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from fashion's most influential business leaders.
Bronte, Cody and Cooper Mance literally grew up in the footwear industry having worked in their father’s store in Melbourne Australia since they were old enough to do so.
While they were barely through their teens the intrepid siblings set off to China where older brother Luke was already based, to set up a footwear wholesale business, however, they became increasingly frustrated that they couldn’t find footwear on the market that they wanted to wear at an acceptable price point and quality.
With Bronte and Cooper taking on creative direction for the women’s and men’s lines respectively, and Cody in charge of pretty much everything else, they launched Naked Wolfe in London.
Its signature ‘stompy’ trainer have a distinct 90s vibe and offer a fresh take on the trend for Gen Z and millennial consumers.
Originally conceived as a DTC brand, Naked Wolfe is now available in Selfridges and via the Flannels chain nationwide and has also become a firm favourite with influencers and celebrities globally.
The Mance family speak to Lauretta Roberts, Editor in chief of TheIndustry.fashion about how they plan to expand Naked Wolfe with the addition of a sports performance shoe and later, apparel.
They also reveal plans to create further brands to build a new generation fashion empire.
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