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Victoria's Secret: the "woke" rebrand is only skin deep

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27 February 2020

Victoria’s Secret seems to be having a change of heart. The lingerie brand’s Instagram, typically a stream of pink underwear and mainly white waifish models, looks different: the models are racially diverse and smiling, the colours are calming and autumnal, the lingerie is styled in a noticeably looser way.

There’s a visual subtext of female solidarity, and the captions speak to a beauty ideal that is open rather than prescriptive.

Read the full article on The Guardian.

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