Tommy Hilfiger Kids opens at Icon Outlet at The O2

Icon Outlet at The O2 has announced the opening of designer brand, Tommy Hilfiger Kids. The new retailer opened its latest store this week and is the first to join the premium outlet offering at Icon Outlet since it reopened for trading on 15 June.

As one of London’s leading shopping destinations, Icon Outlet is set to welcome the new store in August alongside over 60 other brands including its sister store Tommy Hilfiger, Levi’s, Calvin Klein, Ted Baker, GAP, Nike and adidas.

Spanning 1,302 sq ft Tommy Hilfiger Kids is located on the upper level of Icon Outlet and is located just a short distance from the Tommy Hilfiger for men and women. The store’s design pays homage to the brand’s trademarked colours by showcasing red, white and blue colours throughout the unit.

Adhering with government guidelines and Icon Outlet’s social distancing measures, the brand will adapt its own environment to ensure they can welcome all families safely and securely.

In July, TheIndustry.fashion went to see the measures that have been put in place at The O2, including it’s shopping facilities – Icon Outlet at The O2:

Current measures to adhere to government guidelines include:

• Installing clear signage and playing audio announcements.
• Promoting one way systems where they apply; requiring visitors to keep to the left.
• Payments only accepted via cards or contactless payments.
• Thorough cleaning regimes, with additional hand sanitising stations provided.
• The location of bathroom facilities have been separated to reduce queues.

In addition to the enhanced measures, many retailers have changed their internal store layouts to provide more room and easier navigation.