Levi Strauss, a German-American businessman, established Levi Strauss & Co. in 1853. He and tailor, Jacob Davis, combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.
Now, as American as Disney or Coca-Cola, and one of the world's largest apparel brands, today, they call them "blue jeans", and are sold in more than 110 countries, grouped into three geographic regions: Americas, Europe and Asia.
Levi's employs over 17,000 people around the world supporting their brands, including Levi's and Dockers.
levis; jeans; womenswear; menswear; kidswear; accessorises; footwear
Levi Strauss & Co. is privately held by the descendants of the family of Levi Strauss.
Shares of company stock are not publicly traded. Shares of Levi Strauss K.K.; the company’s Japanese affiliate; are publicly traded in Japan.
Oi Polloi; Goodhood; Liberty of London; Urban Outfitters;
Levi’s; Dockers; Signature by Levi Strauss & Co.; Denizen
Levi’s; Levi’s Vintage; Levi’s Made & Crafted; Levi’s Engineered Jeans