London Fashion Week invites public to join the City Wide Celebration

The British Fashion Council (BFC) has released the programme for its 'City Wide Celebration' of British fashion, taking place alongside London Fashion Week from 13 - 19 September.

The celebrations are taking place across the city’s renowned shopping destinations including Chelsea, Oxford Street, Covent Garden and Regent Street. Retail hotspots are offering a curated programme of 450 activations, with 150 brands, open to the public. Participating brands include Anya Hindmarch, Matches, River Island, Selfridges, Toni and Guy and many more.

Showcasing London's creativity, activations include DJ sets, live performances, gifts, discounts, designer Q&A sessions, private screenings and creative workshops.

City Wide Celebration

Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries, said: "London has been roaring back with a summer of spectacular events and London Fashion Week is another fantastic opportunity for Londoners and visitors to enjoy.

"Our dynamic fashion industry plays a vital role in our economy and the City Wide Celebrations are a highlight of the season. A whole range of great events will showcase the creativity and innovation of leading names and up-and-coming talent, confirming London’s place as a leading fashion capital, as we build a better London for everyone."

Taking the opportunity to raise awareness and celebrate the 30th anniversary of the BFC NEWGEN, the BFC has collaborated with alumni Henry Holland. He has reimagined one of his iconic slogans "AGAIN AND AGAIN NEWGEN" to create a series of limited-edition tote bags. Available in 11 colourways, the collection is available from mid-September from Bags of Ethics, The Design Museum and Selfridges.

Caroline Rush, CEO of British Fashion Council, commented: "City Wide Celebration is a festival for creativity and innovation, and with the lineup including over 450 activations, there is something for everyone to get involved in. We are delighted to continue the celebrations of NEWGEN 30 through City Wide Celebration and welcome everyone in London to get involved."