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Timberland Carnaby Street store scoops design accolades

Marcus Jaye
03 August 2020
Timberland's 2,600 sq ftCarnaby Street flagship store in London has received a Gold Design Award and was named "Store of the Year" by Shop!, the global trade association dedicated to enhancing retail environments and experiences.

The Carnaby Street store also earned Timberland a coveted spot on the Retail Design Institute’s "Class of 2019" roster, representing the "best of the best" for stores opened in 2019. The Retail Design Institute works with colleges and universities to develop retail design programmes.


Timberland unveiled its new "purpose-led place" store environment in select cities around the world, including New York, London, Philadelphia and Shanghai in winter 2019.

Within the store, the brand’s latest footwear and apparel collections sit amidst living trees, a full-height living green wall, and powerful stories of eco-innovation that shine a spotlight on Timberland’s commitment to a greener future.


Award judges credited Timberland for creating a superb combination of the elements critical to success at retail: excellence in design, originality in use of space and materials, and quality of concept execution.

“Congratulations on behalf of our key sponsors, esteemed judges, and the entire Shop! Association team,” said Todd Dittman, CEO of the Shop! Association. “The creativity and high standard of work from the Timberland team offers an outstanding example of the best of the best in our industry.

“In today’s highly digital world, there is still an important role for physical, tangible experiences to engage consumers and bring your brand’s story to life,” said Bevan Bloemendaal, Vice President Global Environments for Timberland.

Over the next few years, Timberland plans to open or re-model multiple stores across North America, EMEA and APAC with its new purpose-led store environment.

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