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London Designer Outlet secures new store upsizings as trading hits "record-breaking" levels

Sophie Smith
23 June 2023

Guess, Levi’s and The North Face are the latest brands to invest in store upsizings at the London Designer Outlet, as it records its sixth consecutive month of "record-breaking" trading. 

Located at Wembley Park, the London Designer Outlet is home to a variety of fashion brands, including Calvin Klein, Tommy Hilfiger, Marks & Spencer, Kurt Geiger and Puma.

London Designer Outlet

Guess, which has been at the centre for over nine years, is increasing its store size by 40% to 5,016 sq ft - allowing the brand to introduce a new flagship concept and expand its offer.

After over seven years at the centre, Levi’s will also increase its brand offering by 51% as it upsizes from 2,476 sq ft to 3,744 sq ft store.

Additionally, The North Face has committed to a 30% upsizing, increasing its footprint at the centre to 3,606 sq ft.

Timberland will also be joining the London Designer Outlet, having signed a lease to occupy The North Face’s previous unit.

The news come as the centre announces its sixth consecutive "record-breaking" months of trading.

Now in its tenth year, the London Designer Outlet has exceeded all previous records set for the months of December through to May.

Trading figures recorded in May 2023 have surpassed £8 million and beat the previous May record by 5% in 2019.

Daniel Tomkinson, General Manager at London Designer Outlet, said: "It is with great pride that we welcome these new store upgrades from Guess, Levi’s, North Face and Timberland.

“Whilst footfall at the centre is boosted by a varied programme of global sporting and music events, it is the LDO’s appeal amongst an extensive local catchment that are choosing to visit often and spend more, which has enabled the centre and its brands to go from strength to strength.

“This is evidenced the by the consecutive record-breaking trading months that the centre has recorded over the past six months.

"These upsizing decisions are a clear indication of how compelling the business case for destinations like London Designer Outlet is.”

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