Frasers opens new store in Ireland

Frasers Group has announced the opening of a new Frasers store at Whitewater Shopping Centre in Newbridge, Ireland. 

Located in a former Debenhams location, Frasers Group has invested to transform the building into the "ultimate shopping destination" with a focus on experience, brands and service. The 30,000 sq ft store features a range of beauty, fashion and lifestyle products.

With ready-to-wear collections across womenswear, menswear and childrenswear, the store includes brands such as Tommy Hilfiger, Calvin Klein, Barbour, Self Portrait and Levi's.

The store's beauty offering features brands across skincare, makeup and fragrance. The line-up of brands includes Estée Lauder, Clarins, Clinique and Dermalogica. Along with fragrance collections from Creed, Chloe, Boss, Paco Rabanne and Jimmy Choo.

The group has said its Frasers concept has proven successful, following the opening of Frasers Wolverhampton in 2021 and renovations at its Rushden Lakes, Derry and Belfast stores. Further expansions are now planned, with Cork and Derby stores anticipated to open in late 2022.

David Epstein, Managing Director, Luxury & Premium for Frasers Group, said: “Our ambitious elevation and expansion plans for Frasers demonstrate the scale of our strategy and dedication to the brands future, as we continue to invest and enhance our presence across the UK & Europe. The Newbridge store opens as a modern and engaging retail space, which we’re excited to open in Ireland.”