Yoox Net-a-Porter expands resale offer to new markets

Net-a-Porter, Mr Porter and The Outnet are expanding their resale offer to additional markets and incorporating new services for customers, Yoox Net-a-Porter announced.

Customers in Italy and France can now join those in the UK, US, Hong Kong SAR and Germany in refreshing their wardrobes, by reselling their pre-loved designer items from key product categories including ready-to-wear, handbags, shoes, accessories and jewellery across both womenswear and menswear.

Further market expansion to Australia, South Korea and the Middle East is planned to follow in early 2023.

In addition, Mr Porter and The Outnet have launched an instant buy-back service for men’s trainers from pre-approved designers for all its resale markets, the first of-its-kind in Europe to reward customers with instant store credit for this product category, without the need to wait until items are sold on to their next owner.

Together with Net-a-Porter and The Outnet’s existing buy-back offering for women’s designer handbags, the new feature offers greater flexibility for customers looking to resell across both menswear and womenswear with immediate reward.

YOOX NET-A-PORTER’s partnership with leading resale technology provider Reflaunt connects customers to the world’s largest resale network. Its technology ensures a seamless experience through complimentary home collection or drop-off, digital product authentication, pricing recommendations and professional photography. Reward options include NET-A-PORTER, MR PORTER and THE OUTNET store credit with an extra 10% incentive or direct bank transfer.

Yoox Net-a-Porter's services initially launched in Autumn 2021 and have seen a "positive customer response", according to the business.

The incremental rollout of the online stores' resale services, in continued collaboration with start-up Reflaunt, is designed to reduce waste by keeping luxury fashion in circulation for longer. The services contribute to Yoox Net-a-Porter's commitment to ‘Unlock re-commerce’ – one of 12 commitments within its ambitious ‘Infinity’ sustainability strategy to 2030.

Through this commitment, Yoox Net-a-Porter aspires to give luxury products multiple lives by bringing innovative re-commerce experiences to customers across its four online stores by 2025.