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Simply Be launches new fit expertise campaign

Camilla Rydzek
09 May 2022

In its new spring/summer campaign inclusive size retailer Simply Be emphasises its fit expertise, aiming to inspire women irrespective of size.

The brand, which caters to women aged 25-45 in sizes 12-32, launched the campaign after in-house research revealed that fit was a top concern for most women when choosing where to shop.

"Listen up ladies, it’s time to talk about the F word. Fit. We’ve been stuffed in, pinched and pulled for too long. No more jeans with a gap and straps that dig. It’s time for change. We want fashion that actually fits," the campaign tagline reads.

Female influencers including Naomi Shimada, Hollie May Saker, Tania Nwachukwu and Trina Nicole are headlining the campaign, wearing categories including swimwear, lingerie, as well as denim and formalwear.

Carole Wilson, Product Innovation Manager commented on the brand's fit expertise: "At Simply Be, we run a fit committee of 100 women who regularly test out our product and provide feedback – both focusing on testing products in development, and how it performs in wear. We also conduct wearer tests on products that have had mixed customer reviews or high returns to understand how we can continuously improve."

Laura Lovatt, Product Innovator, Lingerie added: “We fit on ‘real’ women across various sizes… 34DD, 40F, 42H and 38J. We develop our bras on a larger/heavier bust, to ensure we give as much support as possible for the best fit and the customers comfort.”

The Spring Summer campaign launched online on Wednesday 4th May, with prices starting from £8.

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