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Keen donates €50,000 to support Ukrainians

Tom Bottomley
02 March 2022

In response to the plight of the Ukrainian people displaced by the ongoing conflict with Russia, US outdoor footwear brand Keen has pledged to donate €50,000 (£41,630) to the Red Cross and Global Giving to provide immediate support to local organisations.

Keen has additionally teamed up with its local distributors in Poland and the Czech Republic to support Ukrainian refugees at the Polish, Slovakian and Hungarian borders, providing footwear and other essentials.

Keen is also working with the European Outdoor Group (EOG) to ask other outdoor companies to join them to support those affected by the conflict.

It comes following news that footwear retailer Kurt Geiger has donated its store profits from the last week, amounting to £50,000, to support the British Red Cross's Ukrainian Crisis Appeal to help provides food, water, first aid, medicine, warm clothes and shelter to those affected by the crisis.

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