Kurt Geiger donates £50,000 to the British Red Cross Ukraine Crisis Appeal
Kurt Geiger has donated its store profits from the last week, which amount to £50,000, to support the British Red Cross's Ukrainian Crisis Appeal to help provides food, water, first aid, medicine, warm clothes and shelter to those affected by the crisis.
The donation is part of the brand's global kindness mission, which has seen the brand donate the first month of store profits to the NHS in June 2020. Kurt Geiger CEO Neil Clifford commented last month that "kindness works" for the business and that the shoe brand would continue to offer 5% of profits to charity, despite profits falling by 50% to £20 million.
The Ukrainian Red Cross Society, to which the donations will be referred, has been working to repair vital infrastructure such as water stations as well as homes, healthcare centres, schools and community centres that have been damaged during the fighting. It is also helping hospitals and primary health care facilities with medicines and medical equipment, while it is supporting families and households with regular supplies of food and hygiene items.
Kurt Geiger CEO, Neil Clifford, said: “We have always been ardent advocates of empathy, compassion and spreading kindness to those who need it most. Currently, there are hundreds of thousands of Ukrainians in need of financial, practical and emotional support. This is a situation of human suffering and we believe we have a moral obligation to reach out and help in any way we can.
“In light of this human crisis, we will be donating 100% of last week's Kurt Geiger store profits to the sum of £50,000 today to the British Red Cross' Emergency Appeal which is currently working with the Ukrainian Red Cross Society and the International Committee of the Red Cross preparing to help those affected by the crisis."
“We sincerely hope this initial contribution will help the British Red Cross continue to deliver this essential humanitarian support and help the people of Ukraine through this time of crisis.”