Farfetch’s There Was One expands its categories again with new kidswear range
There Was One (TWO), Farfetch and New Guards Group’s (NGG) joint brand, has added kidswear to its offering, a mere week after launching its first activewear collection.
The kidswear collection consists of brightly coloured knitwear, graphic t-shirts, hoodies, and TWO branded raincoats.
TWO was created with customers' needs in mind, fusing data-driven digital insights with fashion-forward designs. The business introduced the category to its product range in response to a strong growth and interest in kidswear.
Chiara Gatti, Senior Head of Category Management & NGG Digital Brands at Farfetch, commented: "Since its launch, There Was One has become the brand of choice for a conscious consumer who values quality and longevity from their favourite wardrobe staples.
"At Farfetch, we look to identify the needs of our customers, and translate these into our new collections. This is why we decided to launch There Was One Kids. I am so delighted to be launching the collection with a playful and colourful offering that is perfect as we move into the Spring season. The pieces are all made from long-lasting materials that have been accurately chosen to accompany them in their key childhood moments."
TWO’s new kidswear collection will be available globally on Farfetch from 15 March, with prices ranging from £45 to £110.
This follows the recently launchd TWO activewear collection. With functionality at its forefront, the collection consists of both training and cycling-focused pieces for men and women.