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Schuh launches first-ever customer loyalty programme

Jeremy Lim
10 May 2022

Fashion footwear retailer Schuh has launched its first-ever customer loyalty programme, The Schuh Club.

In partnership with Salesforce, Schuh is the first customer globally to launch a programme on its new Loyalty Management technology.

The Schuh Club offers members the opportunity to earn points as they shop, both in-store and online. Schuh Club points are then converted into money off rewards and automatically sent to customers to spend on their next purchase. Points will also give members exclusive access to promotions and events.

Schuh aims to reduce one-time purchases and increase average order value by recognising and rewarding customers through its loyalty programme.

The loyalty scheme will also provide Schuh further insight into customers’ shopping behaviour and seamlessly tie in-store transactions to a customer via the unique digital Schuh Club member ID – downloaded to the customer’s phone wallet. In return, Schuh can deliver increased personalisation and an enhanced customer experience.

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