Boss launches NFT in social impact project
Boss has teamed up with NFT company Boss Beauties to launch a social impact project, offering young women from marginalised and underrepresented groups professional mentorship opportunities.
The "Dream Like a Boss" program will see one of Boss Beauties' NFTs going up for auction until 12 March, with the revenue going to the co-created mentorship program. Boss has also launched a limited-edition T-shirt featuring the NFT on its website, with a share of sales going to the mentorship program.
The premium fashion brand added that the program will offer mentorship talks, skills and insights for professional development, along with real-life business experiences by executives at Hugo Boss.
Rashmi Verma, Head of Global Diversity and Inclusion at Hugo Boss said: "Establishing the Dream Like a Boss program will allow us to give back to our communities, to provide a space for creativity and growth, and to amplify voices that echo our brand values in a supportive and inclusive way. Joining forces with Boss Beauties is an important step in creating equal opportunities for all women, and this is just the beginning of many great things to come."