The Tu Move collection is priced between £10-£32, and is available in large Sainsbury’s stores and online now, with more to be added to the collection in the coming months.
Sainsbury's announces Tu Move collection
Tom Shearsmith
07 January 2021
Sainsbury's own clothing brand Tu has announced the launch of Tu Move, a new collection of products for exercise and sporting activities.
The womenswear range is designed to get provide comfortable activewear and jackets in the colder season for activities such as essential errands, walking with support bubbles or running.
Emma Benjafield, Head of Product for Tu, told TheIndustry.fashion: "Our lives have changed, so have our wardrobe needs. I know that the clothes I wore last year just don’t work for me now. I’m spending more time at home, exercising, relaxing, working and making the most of every spare minute I can outside. It’s the same for our customers, and so we’ve designed Tu move to help them make the most of their everyday, by taking the hard work out of getting dressed.
"The Tu Move collection is a casual and comfortable collection of every day clothing designed to be wearable and versatile, without compromising on style."
Earlier today, Sainsbury's announced clothing sales and general merchandise contributed to an 8.6% rise in third quarter like for like sales and a 6.8% hike in total retail sales.
