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Primark partners with Recover for recycled leisurewear collection

Tom Shearsmith
26 May 2021

Primark has unveiled a new women's leisurewear collection, created in partnership with innovative sustainable textile producer Recover, using recycled materials as part of its Primark Cares range.

The eight-piece collection consists of both classic leisurewear pieces including t-shirts, hoodies, joggers, sweats and leggings in white, navy, black and grey.

Circular fashion business Recover is a leading producer of sustainable, premium recycled cotton fibre and cotton fibre blends and has certified and produced the planet friendly leisurewear with all pieces made using between 15 and 25% recycled Recover cotton.

The remainder is made up of a mix of materials including sustainable cotton from Primark’s sustainable cotton programme, organic cotton, and polyester.

The range is priced between £3.50 and £12 pounds and is available in 179 Primark stores globally.

Primark’s Director of Primark Cares, Lynne Walker said: “At Primark, we believe that fashion should be more sustainable but that this shouldn’t come at a higher price. We are working with innovative partners like Recover, who have been a leader in closed-loop recycling for over 70 years, as part of our Primark Cares initiative to help make sustainable fashion affordable for everyone.

“With prices starting at £3.50, this collection can help make that possible so everyone can afford to make more sustainable and stylish choices.”

Recover Chief Sustainability Officer Helene Smits, added: “Recover is helping to close the loop on fashion, by recycling textile waste into fibres which are spun into yarn and then knitted or woven into new textiles.

“This creates low impact, long-lasting and high-quality products that can be worn and loved into the future. We are thrilled to be working with Primark on this new range, made with our recycled cotton.”

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