Phase Eight continues 'retail expansion strategy' in Edinburgh

Phase Eight can't seem to get enough of brick-and-mortar retail, or so it seems with its latest store opening in Edinburgh.

The Scottish flagship, which is set to open on 29 March, comes after a slew of new Phase Eight stores have cropped up over the UK. Last week, the retailer opened up shop in the Bentall Centre in Kingston. This follows new store openings in Bristol’s Cribbs Causeway and Scotland’s Caledonia Park.

This is part of the company’s retail expansion strategy, which launched last year with 13 stores across the UK and Europe.

The opening of the Edinburgh flagship marks the brand’s fourth standalone store in Scotland and demonstrates its commitment to the Scottish market, with a fifth standalone in Glasgow’s Braehead Centre planned for May 2024.

The store will span 3,444 sq ft and will be housed in a period building that features oak and tile flooring throughout and a unique art nouveau-style staircase which provides access to the private VIP personal styling suite.

The Edinburgh store showcases the brand's latest event and ready-to-wear collections in sizes 8-26 as well as its range of shoes and accessories. The store will also house the petite line as well as limited-edition collections such as bridal, black-tie and the newly launched Phase Eight Childrenswear.

Caraline Money, Group Retail Director of Phase Eight, said: "Having previously traded in Edinburgh, we are thrilled to be back in this iconic city with our latest flagship store. We truly value our Scottish customers, and we are delighted to bring the flagship experience to Scotland where we will be able to showcase our full range including limited-edition collections."

Phase Eight has further store openings in key locations such as Bluewater, Braehead, Blanchardstown and Hamburg planned for 2024.