Kingston's Bentall Centre is next on Phase Eight's hit list

Just when you thought Phase Eight had already spread far and wide across the UK, the premium womenswear retailer has added a new location to its hit list. This time, it's opening its doors to shoppers at Bentall Centre in Kingston.

Having previously traded in Fenwick and John Lewis in the area, the company said it is "delighted to bring the flagship store experience to Kingston shoppers".

Opening this Friday, the new store will span 146 sqm. The space reflects the brand's new store concept, including a focal point ceiling installation crafted from natural wood.

It will house event and ready-to-wear collections, in sizes 8-22, as well as a range of accompanying footwear and accessories. In addition, the petite line and limited-edition ranges, such as bridal and its black tie, will be available on-site.

To celebrate the opening, Bentall Centre is inviting shoppers to experience Phase Eight’s collection and enjoy special promotions and giveaways on 15 March.

The opening is the latest stage of the brand;s retail expansion strategy, which launched in 2023 with 13 stores across the UK and Europe. Phase Eight has already opened a new store in Cribbs Causeway, with further store openings in Bluewater, Edinburgh, Glasgow, Blanchardstown, and Hamburg coming later this year.

Caraline Money, Group Retail Director at Phase Eight, said: "Having successfully traded in concessions in the area, we are delighted to bring our latest collections and flagship experience to the local shoppers. The retail team are excited to welcome shoppers to the new store and deliver our personalised 5-star customer service experience."

Tina Powley-Mapp, Centre Director at Bentall Centre, added: "Phase Eight brings a fresh and exciting addition to our Centre with a celebration of women's style, empowerment, and self-expression, it is a must-visit destination for fashion enthusiasts and trendsetters alike."