Mulberry launches as a partner brand on Farfetch
British luxury house Mulberry is partnering with Farfetch to strengthen its global omni-channel strategy.
The brand is teaming up with the online luxury platform on a global concessions basis, which it said would enhance its direct to consumer business and strengthen its international presence. The arrangement comes into effect on 18 April.
A selection of Mulberry bags, including its best-selling Amberley range, along with lifestyle ranges, ready-to-wear, footwear, soft accessories and its recently launched sunglasses line, will be made available on the platform.
"We are pleased to have entered into this partnership and look forward to working together to further enhance Mulberry’s omni-channel customer experience and international distribution," said Mulberry CEO Thierry Andretta.
"Farfetch is the leading global technology platform and this partnership is a significant development for our international growth strategy, which will help us to reach our target audience globally," he added.
Giorgio Belloli, Chief Commercial & Sustainability Officer at Farfetch, said: “We are delighted to welcome Mulberry to Farfetch. Supporting a quintessentially British brand to reach a global audience of people who love Mulberry’s heritage-driven, yet innovative fashion approach to products and design, is really exciting for us.”