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David M Robinson opens concept showroom in Canary Wharf

Chloe Burney
17 November 2022

Official Rolex retailer David M Robinson (DMR) has announced the opening of a new showroom in London’s financial hub.

Combining its in-house expertise with the "best of client experience", the brand welcomes a new space in the capital, located near to its previous showroom in Jubilee Place mall.

The new unit, designed in collaboration with LXA and Rossco, is three times the size of DMR's previous one. Standing at 3,337 sq ft, it accommodates individualised spaces for the brands on offer, as well as client-focused consulting spaces such as a bespoke bridal lounge.

Stuart Fyfe, Managing Director of Retail Leasing at Canary Wharf Group, commented: “DMR have been one of our top performing tenants in Canary Wharf for many years and it has been a pleasure to collaborate with them and ultimately deliver together this truly world-class store.

"The new stunning store is three times the size of the previous store and has dedicated areas for luxury brands Rolex, Patek Philippe and TUDOR. It is tremendous to see it open and trading and a significant testament to the success of retail in the ever-expanding Canary Wharf Estate. We could not be prouder of what DMR have achieved.”

Customers will enter the showroom to a welcome and exploration area, featuring a limestone watch bar framed by the brand’s signature aqua-shade glass. Clients can browse the dedicated Rolex space, including a Rolex library and VIP suite for added privacy.

In addition, DMR is an exclusive authorised retailer for TUDOR watches in the area, featuring a specific space designed for Sales Ambassadors to introduce their collections.

John Robinson, Managing Director at DMR, added: “We are very excited to have the opportunity to present DMR and our luxury partner brands in this beautiful new space at the heart of Canary Wharf. With dedicated spaces for Rolex, Patek Philippe, and TUDOR, this new showroom celebrates our relationships with some of the world’s finest brands, whilst holding true to the same friendly, client-focused approach of the DMR brand as a whole.”

This follows the company's recent upsizing and refurbishment at its Liverpool ONE flagship store following "strong performance" at the destination.

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