Carnaby announces Christmas collaboration installation with Project 0
Carnaby Street landlord Shaftesbury has announced a collaboration with ocean conservation charity Project 0 for this year’s Christmas lights, to be switched on at 6pm on 7 November, and celebrated with an experiential shopping party.
Visitors will be immersed into theatrical underwater scenes, with each section of Carnaby Street representing an area of the ocean in need of conservation. Special on street activity will include exclusive promotions, live music and 20% discounts in stores.
Sustainability is at the heart of the installation with every element using recycled and reusable materials, including repurposed fishing netting for the green kelp, over 500m of post-use bubble wrap repurposed for coral and over 1,500 recycled plastic bottles for fish and bubbles.
Shaftesbury director, Simon Quayle, says: “We are excited to welcome Londoners and visitors alike to experience our Christmas installation. The urgent need to raise awareness and protect the ocean is one close to our hearts, and part of our pledge to help Carnaby become a more sustainable destination.”
Project 0 founder, Michele Clarke, adds: “Project 0 is enormously grateful to Carnaby for partnering with us to create an exclusive, never before imagined take on their iconic Christmas. The ocean is our planet's life support system, and it is being ravaged by climate change, overfishing and pollution. The Carnaby x Project 0 Christmas installation is an inspiring way to give the ocean major visibility, to remind people of its incredible beauty and life-giving properties.”
The installation features 11 large sea animals, including a 5m sculpted whale that blows bubbles. A shoal of fish and six giant clusters of jellyfish will also be found on Carnaby Street, whilst 200 illuminated vampire squids will take over Foubert’s Place and Newburgh Street.
The iconic Carnaby arch will shine bright in shimmer disks, with a globe encased in a clam as the centre of the art feature along with the message "One Ocean One Planet".