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Moda announces revamp for February 2020 edition

Lauretta Roberts
05 August 2019

Moda, the UK's leading mainstream fashion and footwear trade show, has announced a revamped offer for its February 2020 edition to set the tone for "a new decade".

The show, which is currently running its SS20 edition at the Birmingham NEC until Tuesday 6 August, is promising "a refreshed image, new shell scheme and an improved floorplan" for its next show when the AW20 collections will be presented.

Adam Gough, Event Director at Moda, explained: “59% of buyers have been attending Moda for over 20 years, 41% spend over £150k, and 90% of visitors return every season and are owners with sole purchasing power. The show has this incredible heritage and is the heart of UK fashion, however, retail is changing and the show needs to adapt.

"A refreshed edit of the show will ensure that Moda remains a leading hub for contemporary, diverse and inspirational brands to cement their presence in the UK market. Much of our plan is dedicated to drawing in the key names in fashion retail, from online retailers, multiples and department stores, and with this in mind, we have altered our date lines for the AW20 edition to avoid clashing with Milan show MICAM. In our new halls 6,7 & 8, Moda will now be taking place 23-25 February 2020.

“With continued investment and long-term commitment to the show, we have put in place dynamic new teams who all share the common goal to make Moda the best it can be. We are extremely excited to showcase our re-edited vision and the newly curated sectors Edge, Luxe, Fusion, Occasion and Life, in February, alongside the finest in footwear and sourcing," Gough added.

Edge will offer an edit of contemporary ready-to-wear collections aimed at 18-30 year olds. Occasion will stage a curated selection of eveningwear and occasionwear brands from around the world, Luxe will showcase premium womenswear collections, while visitors will discover a clear edit of diffusion collections at affordable prices within Fusion.

Moda Life will introduce a curated selection of ethical and eco labels across the womenswear, accessories and footwear sectors.

Moda Accessories will be revamped and refreshed for the new season, while the UK’s National Footwear show will unveil a new edit of contemporary, classic, sports, fashion, office, and kids' footwear.

Launched at this season’s show, Moda Sourcing, with a focus on footwear, brought the entire supply chain under one roof with manufacturers and suppliers meeting directly with buyers on site. Moda Sourcing is aimed at uniting the show’s line-up of finished footwear collections with the manufacturers and suppliers who bring them to life, while providing a new gateway for global manufacturers to enter the UK market.

Myriam Carnot Osbourn, Director of International & Sourcing at Moda said: “With over 20 successful years as the UK’s leading trade show welcoming visitors from over 40 countries, we’re proud of our capacity to continually adapt and evolve. This new focus area highlights the new products and manufacturing capabilities of exhibitors from some of world’s key fabricating regions.

"Why now? As one of the fastest growing economies in Europe, the UK is still an important platform for global brands, and the UK consumer is as purchase-ready as ever. As demand for newness grows ever stronger, brands and designers need to be partnering with the best in the sourcing business, ensuring they can cater to this demand and produce the highest quality possible.”

The show, which is operated by ITE Group, the owner of Pure London, Scoop and Jacket Required, will also be investing in its buyer acquisition programme, designed to bring more top-name buyers to the event.

Gough added: “As well as increased investment directed towards the targeted VIP buyer’s programme, the February show will also boast a bigger catwalk and more inspirational content, both areas that visitors have stated adds value and interest to their visit.”

Fashion brands who presented at the SS20 event included: Angeleye, Kaffe, Robell, Godske, Marble, Ronald Joyce, Carol C Collections, James Lakeland, Mascara, Colette for Mon Cheri, Ella Boo / Isabella, Pomodoro, Gino Cerruti, Suzie Blue, Latte Clothing, Kelly Craig Collections, Tilley & Grace, Suzanne Bettley, Max & Ellie, Tempest Designs, Whiteley Fischer Hats, and Zelly.

Footwear brands included Glamorous, Holster, Fly London, Joules, Rieker, Alpe, Peter Kaiser, Moda in Pelle, Hotter, Superga, Sebago, Reqins, On Foot, HB Shoes, Krisbut, Mephisto, XTI, Mustang, and Tamaris, UNISA, Ruby Shoo, and ART.

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