Hobbs and Whistles owner TFG London opens new concept at intu Lakeside

TFG London, the owner of Hobbs, Whistles, Phase 8 and Damsel in a Dress, has just opened a new concept at intu Lakeside, bringing together all of its brands into one store for the first time.

The 4,890 sq ft store is the first to feature a TFG London fascia and sits alongside the recently extended River Island and what will be Harrods' first beauty shop, H Beauty, opening in the second half of 2020 – selling products from a range of beauty brands alongside treatments and a coffee and cocktail bar.

The TFG London opening follows a transformative year for the popular shopping destination with the arrival of a £72m leisure-led extension as well as major investment in bigger stores from both River Island and Zara.

Kate Grant, regional managing director at intu, said: “Thriving shopping and leisure destinations like intu Lakeside are continuing to see huge investment from all kinds of different brands looking to launch new concepts, or flagship stores, because they know they will flourish here.”