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Live stream shopping start-up Bambuser wins 2021 LVMH Innovation Award

Tom Bottomley
18 June 2021

LVMH Moët Hennessy Louis Vuitton has today revealed Bambuser, a start-up specialising in live stream shopping, is the winner of the 5th LVMH Innovation Award.

A dedicated award ceremony took place on this the third day of the 2021 Viva Technology show in Paris, running from 16-19 June.

Bambuser was selected as the winner by LVMH Chairman and CEO, Bernard Arnault, and LVMH Group Managing Director, Toni Belloni, along with members of a selection committee.

For the past five years, the LVMH Innovation Award has been one of the highlights of the Viva Technology show, which has itself become a key event for the world’s innovation ecosystem and is considered to be Europe's biggest start-up and tech event.

For the 2021 Innovation Award, more than 850 entries were received from around the world. A total of 28 start-ups from 12 different countries were selected as finalists, notably reflecting their ability to enhance the customer experience.

Toni Belloni said: “Innovation is an absolute obsession at LVMH. It’s what lets us continually heighten the appeal and desirability of our maisons. We fuse luxury and technology together, and the finalists of the 2021 Innovation Award will bring us their capacity to nourish this encounter even more. Their entrepreneurial spirit joins and inspires our own.”

LVMH Innovation Award

Bambuser helps brands host live shopping sessions online, with influencers or sales associates. The shows are hosted natively on the brands’ websites, enabling them to own the look and feel of the experience and manage conversations, data and check-out. The start-up’s clients include Parfums Christian Dior and Make Up For Ever.

Sophie Abrahamsson, Chief Commercial Officer at Bambuser, commented: “At Bambuser we are on a mission to change retail. We are so proud to contribute to do this with the LVMH Group. Any start-up needs more than just a mission to succeed. It takes a dedicated and highly skilled team that doesn’t take no for an answer, and that one important customer who believes in you and wants to trailblaze with you, and that is what LVMH is to us.”

Bambuser will have the opportunity to benefit from six months of personalised support as part of LVMH’s accelerator program, “La Maison des Startups,” which has been based at the Station F start-up campus in Paris since 2018.

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