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Winser London launches pop-up shop at Canary Wharf

Tom Bottomley
16 August 2019

British womenswear brand Winser London has opened a new 1,500 sq ft pop-up shop at 2 Jubilee Place, Canary Wharf, for an initial six-month period.

Previous Winser London pop-up shops in Gerrards Cross and Marlow have since been converted to permanent stores, with Marlow relocating to a better site earlier this year.

Launched in 2013 by globally respected businesswoman, Kim Winser OBE, Winser London’s modern designs help women look their best at work and at the weekend.

Winser said: “Canary Wharf is a perfect fit for our brand as business women are our core clientele. We track wherever we deliver our online orders and that whole area of London has a very warm audience already, so to now open a pop up there is strategic.

“Busy women in Canary Wharf and surrounding areas will now be able to browse more of our collection and try pieces on. If the six-month pop-up works out well, our plan will be to make it permanent."

Winser London has built an impressive clientele list that includes Meghan, Duchess of Sussex, Emma Watson, Annie Lennox, Emilia Fox, Keeley Hawkes and Yasmin and Amber Le Bon.

The new store is now carrying the AW19 collection and this season sees the release of a second capsule collection in collaboration with actress Gillian Anderson. The ever popular "Miracle" dresses, which Winser calls the “ultimate modern workwear,” remain a firm favourite in the Winser London offer and new coats will soon be available in store and online.

Winser added: “It is the season of the coat, of course, and in two weeks our new coats will be in store - with samples for customers to try and pre-order from next week.

Our customers enjoy the mix of both online and bricks & mortar - once they have tried on pieces in store and our store staff have helped with styling advice, they tend to shop online as well as in store.”

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