Klarna launches new feature allowing UK consumers to view full online order history
Payments provider and shopping service Klarna has today launched a new feature on its all-in-one shopping app which allows UK consumers to view their full online order history, regardless of whether they purchased using Klarna.
The feature also shows delivery tracking and will help consumers manage their online purchases more conveniently by automatically consolidating crucial purchase information in one place: the Klarna App.
To activate the service, consumers connect their email accounts to their Klarna App, which then identifies online purchase confirmation emails and imports key data such as product images and prices, delivery tracking number, carrier and parcel tracking.
The feature is compatible today with Gmail and Outlook. Order tracking information is shown in the ‘All Orders’ dashboard in the Klarna App and consumers can also follow the journey of the parcel on the real time tracking map, and are able to retrieve pick-up codes if collecting from a self-service or centralised location.
Alex Marsh, Head of Klarna UK, said: “At Klarna we’re always trying to help customers save time and money, and give them more control over their personal finances regardless of whether they purchase with Klarna or not. So, our customers have asked for a tool to help manage all online orders in one place removing the need to switch back and forth between platforms to keep track of everything.
“As more of us turn to alternative delivery methods which may be cheaper, or better for the environment, it can get tricky to stay on top of your deliveries. Our delivery tracking feature, already popular in Sweden and the US, makes managing deliveries quick, simple and seamless - everything that we stand for at Klarna.”
While most UK consumers (82%) prefer home delivery, there is a rapidly growing preference for alternatives. Two-in-five of Gen Z and a quarter of Millennials now choose to have their parcels shipped to a postal office, grocery store, click and collect or unmanned parcel boxes.